About

Built from a food blog, not a generic SEO tool.

I'm James Wythe. I've been sharing gluten free and dairy free recipes on Healthy Living James since 2016, from here in the UK.

  • Publishing recipes on Healthy Living James since 2016.
  • Over 1 million followers on social media
  • Author of the cookbook Healthy Living James
James, founder of Draftili, at his laptop

The problem

My blog grew, and so did the manual work.

Every new recipe brought more readers and more small jobs. Equipment lists sat empty on recipe card after recipe card. Readers saved a recipe and never came back. The most helpful reviews were buried in the comments, where a new cook would never see them. I was doing it all by hand, and the pile kept growing.

The turning point

So I built tools for my own blog.

I didn't need to chase more traffic. I needed to stop repeating the same jobs, and to make more of the visitors already arriving. So I started building small WordPress plugins for Healthy Living James. Each one does one job, and they all work with WP Recipe Maker.

What each one fixes

One plugin for each job.

Recipe Reviews

The best comments sitting where a new cook would never see them.

Places an approved reader review wherever you choose on the page.

Recipe Reviews

Recipe Affiliate

Empty equipment lists on recipe cards.

Fill WPRM equipment across the whole recipe archive in minutes, so you can start earning affiliate income site wide.

Recipe Affiliate

Recipe Return

Readers who saved a recipe and never came back.

Brings readers back to cook the recipe and rate it. Four emails from your own WordPress mail: the shopping list now, why it is worth making on day 2, one-tap stars that leave a real rating on day 5, and three more of your recipes on day 10.

Recipe Return

Proof

Notes from people using it.

From a food blog SEO consultant

James's Recipe Reviews plugin is a simple, effective way for food bloggers to highlight authentic reader feedback directly within their recipe posts. From an E-E-A-T standpoint, showcasing real user-generated content (UGC) helps reinforce trust, demonstrate reader engagement, and provide valuable social proof. Best of all, the plugin automates much of the process, making it an easy win for bloggers looking to improve their recipe content.
Casey Markee, MediaWyse
Wholesome Family Meals

“Recipe Reviews automatically surfaces the best reader review right where people decide whether to make the recipe. Setup took minutes, it matched my branding right away, and it's quietly become one of the best conversion tools I've added this year.”

Shilpa, Wholesome Family Meals
Chaos and Wine

“I'm seriously blown away by this plugin! I had no idea how much of the work it would do on its own. It automatically picks out and rotates the best reviews from my recipes, and I barely have to lift a finger!

And the design? LOVE IT! It even picked up my brand colors automatically, so everything blends beautifully with my site. It looks so polished and professional, like it was custom-made just for me.

Honestly, this is one of those plugins you install and immediately wonder how you ever managed without it.

Thank you, James! You've created something amazing!”

Marina Šestan, Chaos and Wine
Stretch and Folds

“I've really enjoyed using Recipe Reviews on my food site!! It's very simple, straightforward, and does exactly what I need without unnecessarily complicating or cluttering the site. Definitely a plugin I'd recommend to other food bloggers, because it really makes the reviews pop!”

Tina Bevk, Stretch and Folds

Why I'm sharing them

Now other food bloggers can use them.

I run these plugins on Healthy Living James myself. Then I realised other food bloggers would need these tools too, so I made them available. If you publish recipes with WP Recipe Maker, you probably have the same jobs waiting for you.

  • Built for WP Recipe Maker only.
  • It runs automatically once set up.
  • You approve every change.
  • One job per plugin.

Founder

A note from James.

I built these plugins to reduce the manual tasks on my own blog, and to make the most of the visitors I already get, so they keep coming back.

James Wythe, founder of Draftili

About. Draftili